Hyperthesis Senior Advisor and Co-Founders Win Prestigious INSEAD Grant

Hyperthesis Senior Advisor, Abhishek Borah, Ph.D., along with Co-Founders, Gratiana Pol, Ph.D., and Jude Calvillo, have just won a S$35,000 (Singapore Dollars) grant from INSEAD's Emerging Markets Institute for their forthcoming meta-analytical work around marketing mix efficacy in emerging markets.



INSEAD is one of the world's top business schools, consistently ranked Europe's #1 business school and within the top five globally. Its Emerging Markets Institute (EMI) "is a world class think-tank for the creation and dissemination of credible and timely information on issues related to business management, economic development and social progress in the emerging economies" (INSEAD.edu >>), and this annual grant is just one of its initiatives for fostering cutting-edge research on the dynamics within and from emerging markets.

The team of researchers, along with Debbie MacInnis, Ph.D., had also won a $7,500 grant from the American Marketing Association and EBSCO last year (the inaugural Answers in Action grant), for their forthcoming investigation into the scientific literature search behaviors of commercial marketing managers.

And the researchers are extremely grateful for the support they've received, toward research at the intersection of theory and practice, from such hallowed marketing science institutions over the past 2-3 years.

Hyperthesis Co-Founders Gratiana Pol, Ph.D. and Jude Calvillo win AMA / EBSCO Answers in Action Grant

Capping a great week for Hyperthesis, our Co-Founders Gratiana Pol, Ph.D. and Jude Calvillo were just awarded an AMA / EBSCO Answers in Action Grant for their upcoming research, with Drs. Abhishek Borah and Debbie Macinnis, on the ways in which marketing practitioners search for and use scholarly research.

You can read more about this grant, and its first ever awarding, at the American Marketing Association's website: 

• AMA Announces Six AMA-EBSCO Answers in Action Grant Recipients

We're honored and excited to get started on this research that should help inform the next generation of research tools for scholars and practitioners.

Hyperthesis's Jude Calvillo Named Top-5 Finalist for UC Entrepreneur Competition. To Pitch at GCVI.

One of our Co-Founders, Jude Calvillo, was recently named a finalist for the UC system's first-ever "I am a UC Entrepreneur" competition for his pitch of Hyperthesis. This pitch pitted Hyperthesis against hundreds of other startup entries from the UC system's global network of alumni. Now, the five finalists get to pitch their startups at the Global Corporate Venturing & Innovation Summit, to an audience of over 600 venture fund managers and professional investors, which has previously included leaders from Google X, Intel Ventures, Qualcomm Ventures, and more.

To read more about this wonderful news, please visit the University of California's press room or the Daily Bruin below.

• 5 UC alumni entrepreneurs win opportunity to pitch at venture summit >>
• UC startup contest finalist hopes to connect research papers through AI >>

We're very excited about Jude's upcoming pitch and can't wait to share Hyperthesis with the world!

Founder & CEO of MarketingProfs.com, Dr. Allen Weiss, Joins Hyperthesis Advisory Board

A leading figure at the intersection of marketing academia and marketing practice, Dr. Allen Weiss, has just joined the Hyperthesis Board of Advisors!

Not only is Dr. Weiss an accomplished professor of Marketing at USC's Marshall School of Business, but he is also Founder & CEO of the uber-popular platform MarketingProfs.com, which actively bridges the divide between marketing research and practice. His own research focuses on high-technology marketing, particularly the ways in which firms make decisions in technologically sophisticated markets. With such expertise, Dr. Weiss has consulted for numerous F500 high-tech firms, including Intel Corp., Texas Instruments, and IBM.

Dr. Weiss will advising us on commercial relations, investor relations, and go-to-market strategy at this perfect intersection of our markets. His wisdom is very much appreciated!

Consumer Psychology Giant Dr. Debbie MacInnis Joins Hyperthesis Board of Advisors

Hyperthesis is extremely proud to share that Dr. Debbie MacInnis, a prominent consumer psychologist known the world over for her research and scholarly leadership, has joined our Board of Advisors.

Dr. MacInnis is a Professor of Marketing - and of Business Administration - at USC’s Marshall School of Business. She's received some of the world's top awards for papers that make the greatest contribution to marketing discourse, as well as a Long-Term Contribution Award from the Review of Marketing Research. She's served as Co-Editor of the Journal of Consumer Research and Associate Editor for the Journal of Marketing and the Journal of Consumer Psychology. She's also the co-author of a leading textbook on consumer behavior, a former President of the Association for Consumer Research, and former Vice President of Conferences and Research for the American Marketing Association’s academic council. At USC, she previously served as Vice President of Research and Strategy and Vice Dean of the Undergraduate Program. In her spare time, she's consulted for notable consumer packaged goods companies, business-to-business marketers, and advertising agencies.

Dr. MacInnis will be aiding with Hyperthesis with its relations to academia, as well as with developing the domain-specific ontologies our system relies on. And we're very grateful to have her on board!

Hyperthesis to Present at NSF Awardee Conference

Hyperthesis will soon be presenting its business and product concepts to its peers and industry advisors at the National Science Foundation’s upcoming SBIR awardee conference in Washington, DC. We look forward to the feedback and hope it aligns well with our market studies thus far!

Rising Star UW Professor Abhishek Borah Joins Hyperthesis as Senior Advisor

Dr. Abhishek Borah, an assistant Professor of Marketing at the University of Washington's Foster School of Business and a rising star in marketing scholarship, has joined Hyperthesis's Board of Advisors as its Senior Advisor.

In less than 5 years as a professor, Dr. Borah's research and teaching have already won numerous critical acclaims. This includes a prominent research grant from the Marketing Science Institute, a Top Reviewer Award from the Academy of Marketing Sciences, a Faculty of the Quarter award from UW's Undergraduate Business Council, and popular media coverage of his research on halo effects in social media. His research typically leverages advanced modeling techniques to unearth strategic - and novel - findings from big industrial, social, and organizational data. Prior to receiving his Ph.D. from the USC's Marshall School of Business, he was a consultant at McKinsey.

To that end, Dr. Borah will not just be advising us on marketing strategy. He will be advising us on entering - and relating to - the management consulting market. We're eager to begin working with him!