Hyperthesis Senior Advisor, Abhishek Borah, Ph.D., along with Co-Founders, Gratiana Pol, Ph.D., and Jude Calvillo, have just won a S$35,000 (Singapore Dollars) grant from INSEAD's Emerging Markets Institute for their forthcoming meta-analytical work around marketing mix efficacy in emerging markets.
INSEAD is one of the world's top business schools, consistently ranked Europe's #1 business school and within the top five globally. Its Emerging Markets Institute (EMI) "is a world class think-tank for the creation and dissemination of credible and timely information on issues related to business management, economic development and social progress in the emerging economies" (INSEAD.edu >>), and this annual grant is just one of its initiatives for fostering cutting-edge research on the dynamics within and from emerging markets.
The team of researchers, along with Debbie MacInnis, Ph.D., had also won a $7,500 grant from the American Marketing Association and EBSCO last year (the inaugural Answers in Action grant), for their forthcoming investigation into the scientific literature search behaviors of commercial marketing managers.
And the researchers are extremely grateful for the support they've received, toward research at the intersection of theory and practice, from such hallowed marketing science institutions over the past 2-3 years.
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