Hyperthesis Co-Founders Gratiana Pol, Ph.D. and Jude Calvillo win AMA / EBSCO Answers in Action Grant

Capping a great week for Hyperthesis, our Co-Founders Gratiana Pol, Ph.D. and Jude Calvillo were just awarded an AMA / EBSCO Answers in Action Grant for their upcoming research, with Drs. Abhishek Borah and Debbie Macinnis, on the ways in which marketing practitioners search for and use scholarly research.

You can read more about this grant, and its first ever awarding, at the American Marketing Association's website: 

• AMA Announces Six AMA-EBSCO Answers in Action Grant Recipients

We're honored and excited to get started on this research that should help inform the next generation of research tools for scholars and practitioners.

Consumer Psychology Giant Dr. Debbie MacInnis Joins Hyperthesis Board of Advisors

Hyperthesis is extremely proud to share that Dr. Debbie MacInnis, a prominent consumer psychologist known the world over for her research and scholarly leadership, has joined our Board of Advisors.

Dr. MacInnis is a Professor of Marketing - and of Business Administration - at USC’s Marshall School of Business. She's received some of the world's top awards for papers that make the greatest contribution to marketing discourse, as well as a Long-Term Contribution Award from the Review of Marketing Research. She's served as Co-Editor of the Journal of Consumer Research and Associate Editor for the Journal of Marketing and the Journal of Consumer Psychology. She's also the co-author of a leading textbook on consumer behavior, a former President of the Association for Consumer Research, and former Vice President of Conferences and Research for the American Marketing Association’s academic council. At USC, she previously served as Vice President of Research and Strategy and Vice Dean of the Undergraduate Program. In her spare time, she's consulted for notable consumer packaged goods companies, business-to-business marketers, and advertising agencies.

Dr. MacInnis will be aiding with Hyperthesis with its relations to academia, as well as with developing the domain-specific ontologies our system relies on. And we're very grateful to have her on board!

Rising Star UW Professor Abhishek Borah Joins Hyperthesis as Senior Advisor

Dr. Abhishek Borah, an assistant Professor of Marketing at the University of Washington's Foster School of Business and a rising star in marketing scholarship, has joined Hyperthesis's Board of Advisors as its Senior Advisor.

In less than 5 years as a professor, Dr. Borah's research and teaching have already won numerous critical acclaims. This includes a prominent research grant from the Marketing Science Institute, a Top Reviewer Award from the Academy of Marketing Sciences, a Faculty of the Quarter award from UW's Undergraduate Business Council, and popular media coverage of his research on halo effects in social media. His research typically leverages advanced modeling techniques to unearth strategic - and novel - findings from big industrial, social, and organizational data. Prior to receiving his Ph.D. from the USC's Marshall School of Business, he was a consultant at McKinsey.

To that end, Dr. Borah will not just be advising us on marketing strategy. He will be advising us on entering - and relating to - the management consulting market. We're eager to begin working with him!