Monday, December 21, 2015

Rising Star UW Professor Abhishek Borah Joins Hyperthesis as Senior Advisor

Dr. Abhishek Borah, an assistant Professor of Marketing at the University of Washington's Foster School of Business and a rising star in marketing scholarship, has joined Hyperthesis's Board of Advisors as its Senior Advisor.

In less than 5 years as a professor, Dr. Borah's research and teaching have already won numerous critical acclaims. This includes a prominent research grant from the Marketing Science Institute, a Top Reviewer Award from the Academy of Marketing Sciences, a Faculty of the Quarter award from UW's Undergraduate Business Council, and popular media coverage of his research on halo effects in social media. His research typically leverages advanced modeling techniques to unearth strategic - and novel - findings from big industrial, social, and organizational data. Prior to receiving his Ph.D. from the USC's Marshall School of Business, he was a consultant at McKinsey.

To that end, Dr. Borah will not just be advising us on marketing strategy. He will be advising us on entering - and relating to - the management consulting market. We're eager to begin working with him!

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